Campaigns are used to specify different types or different levels of commissions.
You can manage your campaigns in your merchant panel in Campaigns > Campaigns manager. There you'll see a list of all your campaigns, and you can edit/add/delete them from here.
When you create or edit a campaign, you can edit it's details like its name, description, logo in the Edit details tab.
The tab Commission settings is where you can specify the desired commissions.
Here is a video depicting how a campaign is set up:
Commission types description
a list of all commission types that can be set in a campaign (not all of them may be available to you, depending on your edition of Post Affiliate Pro):
Per Click - you'll reward your affiliate every time somebody clicks an affiliate's banner / link so essentially when the visitor lands on your website. It is possible to assign commissions only for unique or for all clicks the visitor makes.
Per Sale - most common commission type. You'll reward your affiliate for referring orders/sales. The commission can be either a flat commission (e.g. $10) or a percentage commission (e.g. % 5) that will be calculated from the value of the order.
Per Lead (can be defined as Per Action commission) - is a special case of Per Action or Per Sale commission type. It is almost the same thing as a Per Sale commission, although here you don't pay for a sale, but for a lead, where a lead can be for example when a visitor fills in a form on your site with his information, or joins your membership site.
Per Action - this is a special commission type. It allows you to create commission for anything: sale, filling a form, downloading something from your site, or ending up at a particular page. It means that you can reward your affiliates whenever a visitor referred by them performs some defined action. You have to activate an action commission feature to be able to set these commissions up.
CPM (cost per mille) commissions - reward affiliates with a commission every time their banners are viewed 1000 times. It means that when an affiliate's banner gets displayed 1000 times on an affiliate's page, affiliate will get a fixed commission. You have to activate CPM feature to use this type of commission.
If you have activated the Commission groups feature, you'll see another tab called Commission groups (check the second screenshot).
It allows you to create another commission groups, and assign affiliates to them. So the default per sale commission in your campaign will be 20%, but your VIP affiliates will get 30% in the same campaign.
Campaign type description
By default you will have only public campaigns in your software which means that all your affiliates can promote all the campaigns. Sometimes you might wish to restrict some campaigns for your affiliates and allow only a group of your affiliates to promote these special campaigns. This can be achieved using Private Campaigns feature.
Useful notes and use cases
Usually it is enough to have just one campaign in which you will have your commissions set up for your affiliates, e.g if you have only one product, or you pay the same commission for all products, you will most probably need only one campaign. One default campaign is already created during the installation. You can modify it, or create your own campaigns.
In case you have a special group of affiliates who should have different commissions then instead of creating a second campaign you would use Commission Groups feature.
On the other hand sometime it might be useful to have more campaigns but in such case you should make yourself familiar with how campaigns are recognized during tracking with our software.
For example if you have 2 or more websites and each should have different commissions then you will create 2 campaigns and add the IDs of these campaigns into the integration codes which you add to your website during the 9th step of these setting up guides.
Another example might be that you have different products for which you want to assign different commissions. In this case you would also set up multiple campaigns, e.g. you can have a campaign called Low cost products, which will have 15% per sale commissions, and another campaign called Expensive products with 30% per sale commission and you will use Product ID matching to automatically select the correct campaign and therefore commission during tracking.
A special scenario is if you have a set of products for which you don't want to assign commissions. This can be divided to 2 different sub-scenarios:
- You wish to pay commissions on only a small number of all your products then it is useful to force choosing campaigns by product ID along with using the Product ID matching option mentioned above so commissions will be created only for the products which are defined in your Post Affiliate Pro system.
- You have only a small number of products for which commissions shouldn't be assigned and it would be tedious to list all the other products for which the commissions should be created. In this case you would set up a private campaign in which you won't have any affiliate added and list the IDs of the products for which commissions shouldn't be created here.
Continue to the next step of setting - 5. Add banners and promo materials